Shop the IT Collection + Support Small Businesses

The IT Collection

Because everyone has "IT." IT can be found within us.
Use these mantras to motivate + inspire you to find your IT and make IT happen.

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What is IT?

Why This Exists...

Jen + Jeff are small business owners who created + opened an indoor cycling + boxing fitness studio in the suburbs of Philadelphia (FUEL Cycle Fitness). Their ultimate mission is to help others become healthier + happier in all aspects of their "fITness." Through their studio, they helped build an amazing community of people that they hope to inspire + motivate through what the do in + out of the studio. This line of clothing - the IT Collection - features mantras that are a reflection of their journey to Make IT [their dream of owning a fitness brand] Happen! Help support them as they strive to inspire + motivate you and keep the American dream alive + thriving through every small business owner + entrepreneur who wants + tries to (and does) make IT happen every single day!