What is IT?
It's your motivation, your vision, the thing that you've always wanted to be and do. It's inside you and pushes you to do better, be better, and stop sitting around waiting for things to happen. No matter what IT is, let IT out. Use your determination and push you to be your best version and go get IT.
Why This Exists...
Jen + Jeff are small business owners who created + opened an indoor cycling + boxing fitness studio in the suburbs of Philadelphia (FUEL Cycle Fitness). Their ultimate mission is to help others become healthier + happier in all aspects of their "fITness." Through their studio, they helped build an amazing community of people that they hope to inspire + motivate through what the do in + out of the studio. This line of clothing - the IT Collection - features mantras that are a reflection of their journey to Make IT [their dream of owning a fitness brand] Happen! Help support them as they strive to inspire + motivate you and keep the American dream alive + thriving through every small business owner + entrepreneur who wants + tries to (and does) make IT happen every single day!